according to a new study, choosing to spend your money on experiences like trips, meals, or concerts rather than material things probably means you’re not only happier, but a generally cooler person.
03.29.12 @ 16:23♥5
[Pole] ran test after test, analyzing the data, and before long some useful patterns emerged. Lotions, for example. Lots of people buy lotion, but one of Pole’s colleagues noticed that women on the baby registry were buying larger quantities of unscented lotion around the beginning of their second trimester. Another analyst noted that sometime in the first 20 weeks, pregnant women loaded up on supplements like calcium, magnesium and zinc. Many shoppers purchase soap and cotton balls, but when someone suddenly starts buying lots of scent-free soap and extra-big bags of cotton balls, in addition to hand sanitizers and washcloths, it signals they could be getting close to their delivery date.
02.20.12 @ 14:30♥2
Where Does Product Management Belong in the Organization? (via Pragmatic Marketing)
“As companies grow, the product management role entails three or four functions: product strategy, technical product management, product marketing, and field marketing. It is a big job. In a small company, all of these functions are performed by one person. In large companies, they are performed by four departments. But they are all part of product management.
Product Management’s reporting structure corresponds to the results the company can expect from Product Management. In Development, product managers shepherd the development projects; in Marketing, they provide technical content; in Sales, they become sales support engineers.”
02.02.12 @ 08:53♥7
Pharma marketers have moved onto the social networking site, but fearing a regulatory backlash, many companies have nixed Facebook users’ ability to leave comments on their pages. All pharma companies needed to do was submit a request to a Facebook rep, and commenting would be disabled. That not only prevented patients from submitting critical comments, but also obviated the need to counter those comments—which in turn prevented a crackdown from FDA types keen to make sure that company comments conform to marketing rules. Read more: Facebook: No more ‘no comment’ for pharma - FiercePharma http://www.fiercepharma.com/story/facebook-no-more-no-comment-pharma/2011-05-23#ixzz1VD9qHAJK Subscribe: http://www.fiercepharma.com/signup?sourceform=Viral-Tynt-FiercePharma-FiercePharma
08.05.11 @ 16:25
Examples of Beauty Brands on Facebook (via Mashable)
Here’s how behavioral targeting works: Targeting companies establish an agreement with a publisher, who puts a piece of code on his website. (That publisher must have a clearly stated policy for the consumer to opt out from having data collected.) Then, when you’re browsing the web, the site will put a cookie on your browser, which populates as you surf. (Though one interviewee, ContextWeb, targets based on content and not cookies.)”
03.13.11 @ 15:30♥7
The Infographic Noob Guide to Online Marketing via Cool Infographics Blog
01.31.11 @ 09:44♥4
- Metrics that help understand conversations and engagement (e.g. aggregate sentiment, conversation heatmaps),
- Metrics to spot influencers in a community (e.g. influencer score, Klout score), and
- Metrics that help in measuring holistic impact of social media activities on the business.
